Hullo Pillow Review

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Founded in 2013 by three friends, Hulltex is an American pillow company that specializes in natural buckwheat pillows. They used their personal experience with buckwheat pillows to create a comfortable and supportive pillow. The Hullo pillow is their original product. They have since expanded their product line to include a bolster pillow and a floor pillow. They also sell loose buckwheat hulls to fill pillows. All of their materials are made in the United States, with a focus on all-natural and sustainable products and construction.

Historically, buckwheat pillows are commonly used throughout Asia and are known to be supportive and breathable. The original Hullo Pillow is an all-natural pillow filled with buckwheat hulls that are grown and milled in the United States without the use of harsh chemicals or pesticides. The organic cotton twill cover features a high-quality zipper. The loft of the pillow is adjustable, as the pillow can be unzipped to remove or add hull filling. The buckwheat hulls can last for years and do not need to be cleaned. The filling can be removed in order to wash the cotton twill cover. As the hulls flatten or lose elasticity over time, the durable cover can be refilled with new buckwheat hulls. Read on for additional information and our full review of the Hullo original pillow.


Hullo pillow featured


In-depth Hullo Pillow Review

Hullo Pillow Construction and Firmness Options

Firmness Options Loft Interior Materials Exterior Materials
Firm; adjustable Adjustable Buckwheat hulls sourced from the United States 100% cotton twill case with high-quality Dunlap auto-locking hidden zipper

How Does the Hullo Pillow Perform?


Hullo Pillow

Our Verdict

The Hullo Buckwheat Pillow is a unique pillow designed with durability and support in mind. The all-natural materials are suitable for those looking for a vegan pillow. Hullo is also mindful of sustainable and ecological practices, and sources all of their materials from the United States. The quality of the buckwheat hulls used in their filling ensures that the pillow is conforming and supportive for your head and neck. The organic cotton twill cover can be washed and features a durable hidden zipper to allow you to adjust the amount of filling and loft of the pillow. These details extend the lifespan of the Hullo Pillow.

While buckwheat hulls are a natural, supportive choice for pillow filling, some users may find the rustling noise to be distracting. The firmness of the Hullo pillow can be adjusted by adding and removing buckwheat hulls, though stomach sleepers may find the pillow too firm. Side and back sleepers will feel supported by the conforming nature and firmness of the Hullo Buckwheat Pillow. The temperature regulation of the open buckwheat hulls keeps the pillow cool and comfortable. It can take some time to adjust to the different feel and weight of a buckwheat pillow, especially when switching from a cotton or down-filled pillow. But overall, the Hullo Pillow is a good choice for those who want a pillow with firm support, adjustable loft, and a natural composition.

Pros Cons
  • Open buckwheat hulls improve air circulation and provide temperature regulation.
  • The firmness and conforming nature support the neck and head and keep the spine aligned.
  • The hidden zipper opening allows filling to be added or removed to adjust the loft of the pillow.
  • The durability of the organic cotton cover, Dunlap zipper, and buckwheat hulls allows the Hullo Pillow to last longer than traditional pillows.
  • The all-natural materials do not have heavy chemicals or pesticides and comply with a vegan lifestyle.
  • The buckwheat hulls make a rustling sound as they move around, and may be too noisy for restless or light sleepers.
  • The firmness of the Hullo Pillow may not be comfortable for stomach sleepers.
  • The Hullo Pillow is heavier than most pillows.
  • The buckwheat hulls have a distinct, natural smell.
  • The filling cannot be washed and would need to be replaced if soiled.

How Do Customers Rate the Hullo Pillow?

4.5/5 (214 reviews)

84% would recommend the Hullo Pillow.
Amazon 4.2/5 (45 reviews)
Google Shopping N/A
Consumer Reports N/A

What to Know Before You Buy the Hullo Pillow

There are many factors to take into account before purchasing a pillow, especially one as pricey as a buckwheat hull pillow. Read on to learn more about what to expect when you purchase a Hullo pillow.

Size Dimensions Loft Price
Small 14” x 20” Customizable $59
Standard 20” x 26” Customizable $99
King 20” x 36” Customizable $159

What Type of Sleeper is Well-Suited to a Hullo Pillow?

Side Sleepers: When sleeping on your side, is important that your head and neck are supported and aligned with your spine. A higher loft keeps your head level. The loft of the Hullo Pillow is adjustable for a customized feel, and a fuller Hullo Pillow should keep your head and neck level with your spine. The malleability of the pillow allows for the filling to be shaped to fit in the space under your neck. The buckwheat hull filling also conforms to your head and neck, providing ergonomic support while you sleep.

Back Sleepers: For back sleepers, it is important that the loft of the pillow is a comfortable level. If a pillow is too full, it cranes the head and neck forward. If a pillow is too low, the head is tipped back and not fully supported. The adjustable loft of the Hullo pillow allows for customized support to find the perfect level to keep your head and neck supported and your spine aligned. Since the buckwheat hull filling keeps its shape, it has a full and supportive feeling for your head and neck throughout the night.

Stomach Sleepers: Stomach sleepers typically prefer a soft pillow with a lower loft, as they turn their head to the side. This prevents the head and neck from being held at an uncomfortable angle. Though the Hullo Pillow has an adjustable loft, it can feel too firm for stomach sleepers, even with filling removed. However, stomach sleepers may enjoy the breathable nature of the Hullo Pillow and its organic cotton twill cover.

Under 130 lbs 130-230 lbs Above 230
Side Sleepers Good Very Good Very Good
Back Sleepers Good Very Good Very Good
Stomach Sleepers Fair Fair Fair

Hullo Pillow Deals and Bundles

Hullo does not currently offer any special deals or promotions on their products. You can sign up for their email list for special offers and updates.

Hullo Delivery, Trial, and Warranty Information

Delivery: Hullo ships in-stock orders the same or next business day within the United States. It offers free UPS ground shipping for orders in the contiguous United States. Shipping to Hawaii and Alaska is available for an additional charge. Hullo does not currently ship internationally.

Returns: The Hullo Pillow has a 60-night trial with a money-back guarantee. The pillow can be returned within that time frame for a refund. The pillow must be returned in a reasonable condition to be eligible for a refund. The purchaser is responsible for return shipping costs. Returns can be set up via email.

Sleep Trial: Hullo guarantees you will love their pillow and backs it with a 60-night sleep trial and money-back guarantee. If for any reason you decide you do not like the Hullo Buckwheat Pillow, you can return it for a refund.

Warranty: Hullo does not provide a warranty for its pillows beyond the 60-night sleep trial.

Company Information

Customer Service: Hulltex customer service is quick to respond, and multiple reviews have shown that they work with the customer to reach a resolution when needed. 84% of reviewers would recommend Hullo to a friend, even if they ended up returning the Hullo pillow.

Reputation: Hulltex only produces buckwheat pillows, and has built its reputation with a focus on sourcing organic and natural materials from the United States. Its products are known for quality and durability.

BBB Rating: The Better Business Bureau has given Hulltex an A- rating, based on the length of time it has been operating. Hulltex is not accredited by the Better Business Bureau.

Years in Business: Hulltex was founded in 2013 and focuses on producing quality buckwheat pillows.

Physical Stores: Hulltex does not have any brick-and-mortar stores. The Hullo Pillow can be purchased directly from its website, or from Amazon.

Contact Information: Hulltex can be reached by email at [email protected], or by phone at 877-334-8556. You can also fill out a contact form on their website for a response.